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Tuesday, September 27, 2011

SBE Council Economist's New Book Offers Business Tips from TV

Ray Keating, chief economist for the Small Business & Entrepreneurship Council (SBE Council), has written a new book titled "Chuck" vs. the Business World: Business Tips on TV.

In this fun and valuable book, Keating shows that TV spies and nerds in the television show "Chuck" can provide insights and guidelines on managing workers, customer relations, leadership, trust and work, interviews, technology, hiring and firing people, and balancing work and personal life.

Karen Kerrigan, President and CEO of the Small Business & Entrepreneurship Council, observes, "Business tips can be found all around us, and Keating's inspiration for sharing them via 'Chuck' is effective and entertaining. Business owners and their workforce will find wisdom in this book."

Larry Kudlow, host of CNBC's "The Kudlow Report," says, "Ray Keating has taken the very funny television series 'Chuck,' and derived some valuable lessons and insights for your career and business."

John Kominicki, publisher of Long Island Business News, adds, "Where most of us see a comic spy drama, Keating sees the opportunity for a Wharton-quality tutorial on business. He's not just outside the box, he's outside the cardboard."

Keating observes, "As a writer, SBE Council chief economist, and an adjunct college professor in an MBA program, I'm always trying to think of new and improved ways to communicate and educate about business. I found some interesting opportunities in an unexpected place - the 'Chuck' television show."

"Chuck" vs. the Business World: Business Tips on TV can be purchased from

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